Solaire Culture

The scenography invites visitors to plunge into the solaire aura of Veuve Clicquot. Starting with the exhibition’s reception area, it spreads a warm ambiance through nuanced lighting and softly curved walls. The question of color was central, and we worked on it very precisely with the graphic designers of gr20 in order to reflect the happy and radiant aspect of the House.

As the visitor moves through the exhibition, they absorb the history and the heritage of the House in an itinerary that celebrates the visionary character of Madame Clicquot and gives an important place to the artists she has inspired. Immersive moments convey all the atmosphere of Veuve Clicquot's legendary places, from the vertical crayères to sunrise over the vines of Champagne.

As the visit continues, there are many surprises, including the arrival at a beach glistening with amber reflections, evoking holidays on the Riviera. This space was designed like a theatrical set to display some of the House’s treasured objects. Under the changing light of the sun, a long bar also serves as a display plinth for several pieces.

Next, total installations invite our visitors on a cultural voyage. In an interactive library, they can listen to extracts of books while comfortably seated on a sofa. A playlist dedicated to the sun plays in a listening salon fueled by solar power.

The visit ends with the boutique-restaurant, for a final, festive souvenir.